Anne Ashworth

Content, comment, consultancy and creative input

The sweet scent of success: why perfume is the fastest-growing indulgence in London

Posted on 21 November 2025 | by Anne Ashworth

The London Magazine (The Telegraph), 21 November 2025

In brief: London’s luxury fragrance sector is experiencing a boom characterized by a shift from “fragrance monogamy” to “scent polyamory,” driven by independent brands and bespoke, immersive retail experiences. Anne explores this trend in The London Magazine, detailing how consumers are building diverse “perfume wardrobes” that reflect the city’s evolving, democratic indulgence in olfactory luxury.

Look up, London: Why you’re missing the capital’s true magic

Posted on 24 October 2025 | by Anne Ashworth

The London Magazine, (The Telegraph), 24 October 2025

In Brief: In an article for The London Magazine, Anne Ashworth encourages rediscovering London’s architectural heritage by looking up from smartphones to appreciate historic public clocks. She highlights iconic timepieces from Liberty’s to “Little Ben,” suggesting that adopting a traditional wristwatch can foster a deeper connection with the city’s urban environment.

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Anne Ashworth

@anneashworth ·

11 Oct

The UK AI roll-out should use British steel. The @IMFNews debt storm. The boss of M&G. And the boss of a v different tights company. The right to work four days a week and what we can learn from Ginger Rogers and Fred Astaire about the economy. Today's Financial Mail on Sunday.

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Anne Ashworth

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11 Oct

Seems like @JohnHealey_MP did react to the call from @MachinStuart1 reported by @DuncanHugo
Today we have this from @PatrickTooher!

Anne Ashworth @AnneAshworth

@JohnHealey_MP This is the piece you ought to be reading today!
The views of @MachinStuart1 reported by @DuncanHugo
A job in retail teaches you much. We should be making sure that our young people can enjoy these employment opportunities

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Anne Ashworth

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11 Oct

Brie Read decided to start her Snag hosiery business when her tights fell down on George Street, Edinburgh.
When I talked to women about this inspirational but embarrassing
wardrobe malfunction, I learnt that the levels of discontent about tights are high

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